Don't just read
the ideas.
Run them.
Paste any message, story, job ad or keynote line and the TRUTH Story Audit scores it against the framework in 60 seconds — then unlock the full toolkit Bryan uses with enterprise brands.
The TRUTH Story Audit · live
Is your message telling — or selling?
Great truth still fails if the story around it is weak. Drop in anything you're about to send and see, honestly, where belief is leaking out.
Your score appears here
You'll get an overall belief score, a breakdown across all five TRUTH steps, and the single fix that will move it most.
This is a coaching aid, not a verdict — it points you to the right question. The book teaches the craft behind every score.
The free companion toolkit
Nine practical tools. Built to be used, not just read.
The same assets Bryan uses with enterprise brands every day — designed to be printed, shared and put to work in workshops, briefs and leadership conversations. Unlock once; keep them all.
The 30-Day Storytelling Sprint
A day-by-day plan to embed the TRUTH Framework into how your team communicates — from first story to lasting habit.
UnlockThe TRUTH Story Audit
The printable version of the tool above — score any story against the five steps and see exactly where it's losing belief.
UnlockThe Storytelling Question Library
The exact questions Bryan uses to pull honest, specific stories out of leaders who "don't think they have any".
UnlockCareers Site Story Placement Guide
Which story belongs on which page — so the right narrative meets the right candidate at the right moment.
UnlockThe TRUTH-Driven Business Case Template
An editable template that matches executive expectations and makes the case for storytelling impossible to ignore.
Unlock32 TRUTH-Aligned AI Story Prompts
Ready-to-use prompts for every kind of story — homepage narratives, job pages, onboarding, even rejection emails — with placeholders for role, team and tone.
UnlockTRUTH Summary Table & Story-Ready Checklist
A one-page reference and the CEO-level checklist that tells you whether a story is ready for the world.
UnlockThe Storytelling Success Scorecard
A simple dashboard to track how truth is travelling — emotional response, advocacy and business impact — and tell that story to your board.
UnlockRecommended Reading, Podcasts & Communities
Bryan's curated list to keep learning long after the last page — the books, shows and rooms that shaped the framework.
UnlockWe practise what the book preaches. One email unlocks everything — no drip-wall, no dark patterns. We'll occasionally send a genuinely useful story or framework, and you can leave in one click. Your data is never sold. How we handle it →
Get the full story
The tools work best with the book
Every resource maps to a chapter of Sell The Truth. The book teaches the craft; the toolkit puts it to work.
FAQ
Free resources: FAQ
Where can I find free storytelling and employer branding resources?
The free Sell The Truth companion toolkit includes a 30-day storytelling sprint, a question library, 32 AI story prompts, a business-case template and a success scorecard, plus the interactive TRUTH Story Audit.
What is the TRUTH Story Audit?
A free interactive tool that scores any message, story or job ad against the five-step TRUTH Framework and shows exactly where it is losing belief.
Are the resources really free?
Yes. The whole companion toolkit is free; one email unlocks every tool. They are the same assets Bryan uses with enterprise brands.