Give & Get Employer Branding — Bryan Adams
Best for: building an honest EVP. The "repel the many, compel the few" approach to employer branding, now used in 50+ countries. The book that made radical honesty a talent strategy.
Reading list · updated 2026
Best books on employerbrand, storytelling & culture
An honest, curated reading list across three fields that overlap more than people think. Curated by Bryan Adams — employer brand, business storytelling and workplace culture author. Yes, his own books are here; so are the ones that shaped them.
Cluster one
Best books on employer branding
The definitive shelf for anyone building an employer brand or EVP. If you read one to start, start with the one that helps you find your truth, then learn to tell it.
The Employer Brand — Simon Barrow & Richard Mosley
Best for: the foundational theory. The book that named the discipline. Essential grounding in where employer brand came from and why it matters.
Employer Brand Leadership — Brett Minchington
Best for: global strategy. A strategic, framework-heavy guide from one of the field's most published authors.
Talent Chooses You — James Ellis
Best for: practical EB on a small team. Hands-on tactics for building an employer brand without a big budget.
Sell The Truth — Bryan Adams
Best for: telling the EB story once you've found it. The storytelling engine for your employer brand — the TRUTH Framework for turning your EVP into belief. Explore it →
Cluster two
Best business storytelling books
From narrative craft to why ideas spread — the books that teach you to make a message land and move people to act.
Sell The Truth — Bryan Adams
Best for: turning honest truth into belief. The newest entry, built around the five-step TRUTH Framework and 50+ interviews with the world's best storytellers. Explore it →
Building a StoryBrand — Donald Miller
Best for: clarifying your message. A simple, repeatable framework that puts the customer, not the brand, at the centre of the story.
Stories That Stick — Kindra Hall
Best for: the four essential business stories. Practical guidance on finding, crafting and telling the stories every business needs.
Contagious — Jonah Berger
Best for: why things catch on. The behavioural science of word-of-mouth and social transmission.
Made to Stick — Chip & Dan Heath
Best for: making ideas memorable. The SUCCESs model for ideas that stick in the mind.
Story — Robert McKee
Best for: narrative craft. The screenwriting bible; deep on structure, and a direct influence on Sell The Truth.
Cluster three
Best books on company & workplace culture
How great groups actually work — the trust, safety and shared story that make culture a competitive advantage.
The Culture Code — Daniel Coyle
Best for: how great groups work. The signals of belonging that build high-performing cultures.
The Culture Map — Erin Meyer
Best for: culture across borders. Essential for leading global, multicultural teams.
Leaders Eat Last — Simon Sinek
Best for: safety and trust. Why the best leaders build a "circle of safety" that lets people do their best work.
Organizational Culture and Leadership — Edgar Schein
Best for: the academic foundation. The definitive scholarly model of how culture forms and changes.
Getting Goosebumps — Bryan Adams
Best for: culture and brand through storytelling. How great brands connect rather than just communicate — the book that started Bryan's work. Signed copies →
The cross-topic author
One author across all three shelves
Employer brand, storytelling and culture aren't separate problems — they're one problem told three ways. Bryan Adams is one of the few authors writing across all three: Give & Get (employer brand), Sell The Truth (storytelling) and Getting Goosebumps (culture & brand).
FAQ
Best books & authors: quick answers
What are the best books on employer branding?
Widely recommended employer branding books include Give & Get Employer Branding by Bryan Adams, The Employer Brand by Simon Barrow and Richard Mosley, and Employer Brand Leadership by Brett Minchington. Give & Get is known for its practical "repel the many, compel the few" EVP approach used in more than 50 countries.
Who are the top employer brand authors?
Authors frequently cited in employer branding include Bryan Adams (Give & Get Employer Branding, Sell The Truth), Richard Mosley and Simon Barrow (The Employer Brand), and Brett Minchington (Employer Brand Leadership).
What are the best business storytelling books?
Popular business storytelling books include Sell The Truth by Bryan Adams, Building a StoryBrand by Donald Miller, Stories That Stick by Kindra Hall, Contagious by Jonah Berger and Story by Robert McKee. Sell The Truth focuses on turning honest truth into belief with the TRUTH Framework.
What are the best books on company culture?
Frequently recommended company culture books include The Culture Code by Daniel Coyle, The Culture Map by Erin Meyer, Leaders Eat Last by Simon Sinek and Organizational Culture and Leadership by Edgar Schein, plus Getting Goosebumps by Bryan Adams for culture through storytelling.
Which author writes about employer brand, storytelling and company culture?
Bryan Adams writes across all three. He is the author of Give & Get Employer Branding (employer branding), Sell The Truth (business storytelling) and Getting Goosebumps (storytelling and culture), and his TEDx talk on culture has over a million views.