Advance praise
The thinkers who define the field agree
Bestselling authors, business leaders and the world's leading storytellers on Sell The Truth.
Bryan's thinking has featured in
Harvard Business ReviewForbesFast CompanyInc.EntrepreneurThe Wall Street Journal★★★★★
"Most organizations don't fail because they lack truth; they fail because they don't know how to make the truth matter. In Sell the Truth, Bryan Adams shows why facts alone don't change behavior and reveals a practical framework for turning honest stories into clarity, trust, and real performance. If you want to build belief, shape culture, and create lasting advantage, this book shows you how truth actually moves people."
Bestselling author of Hooked, Indistractable & Beyond Belief
★★★★★
"In a complex, crowded market filled with mixed messages, the future belongs to the storyteller. If your job is to lead, compete, or make an impact – this book is essential reading."
CEO of LIV Golf, author of Be Where Your Feet Are
★★★★★
"Sell The Truth takes the power of story and plugs it straight into the messy reality of culture, hiring and leadership. Bryan gives you a clear framework that helps you talk less about what you do and more about why it matters. If you lead a brand, a team or a company, this book will make every message sharper."
Wharton professor, author of Contagious & The Catalyst
★★★★★
"Bryan Adams has written something rare: a book that is not only intellectually rigorous and deeply practical, but also deeply human. A book that doesn't simply teach you how to tell the truth, but how to make the truth matter."
Author of Marketing Rebellion & Audacious
★★★★★
"Stories influence behaviors and move markets. This enjoyable and practical guide to effective communication is a must-read for anyone who seeks to influence others — which is everyone."
Neuroscientist, author of The Little Book of Happiness
★★★★★
"Bryan Adams doesn't just explain why honesty matters, instead he hands you the blueprint for using narrative, neuroscience and practical truth-telling to win lasting belief, loyalty and performance."
Wall Street Journal bestseller of Fanocracy
★★★★★
"After forty years in front line sales, I've seen that trust is the foundation of all lasting success and trust only comes from telling the truth. Sell The Truth is a timely and refreshing book, offering a practical methodology grounded in real experience that helps leaders succeed without compromising their conscience."
Co-author of The Beermat Entrepreneur
★★★★★
"Stories deliver the truth that creates trust. Bryan Adams has once again written a compelling how-to manual to help you activate real-world stories in your organization that everyone can buy into. Read it, apply it, and truthfully enjoy the increased influence and persuasion that follows."
Business storytelling coach, creator of the Story Cycle System
★★★★★
"In an age obsessed with image, Sell The Truth proves that authenticity is the ultimate performance strategy. This is the framework every leader should embrace."
Chief People Officer, Newcastle United FC
FAQ
Reviews and praise: FAQ
Is Sell The Truth worth reading?
Sell The Truth carries advance praise from Nir Eyal, Jonah Berger, Mark Schaefer, Paul J. Zak and others, who highlight its practical framework for turning honest stories into trust, culture and performance.
What do experts say about Bryan Adams' storytelling work?
Leading authors and behavioural scientists describe his work as intellectually rigorous, deeply practical and human, and praise the TRUTH Framework as a clear method for making truth matter.
Is Sell The Truth a good book on employer branding and culture?
Yes. Reviewers from the employer-brand, leadership and culture worlds, including Graeme Johnson of Newcastle United FC, endorse it as essential for anyone who leads a brand, team or company.