About the author
Bryan
Adams
Bestselling author, founder & CEO of Happydance, and one of the most sought-after voices on business storytelling, culture and employer brand.
The story
Truth, told well, changes people
"I've spent most of my career trying to understand why certain stories move people and others fall flat. Not the polished ones — the honest ones. The ones that make you feel something in your chest before you ever make a decision in your head."
Bryan is the founder and CEO of Happydance, a platform that helps organisations turn their truth into the stories that attract, align and retain the right people. Before that, he founded and led Ph.Creative for twenty years — the employer brand agency behind the culture and talent stories of Nike, Apple, American Airlines, Zoom and Glassdoor.
He created the Give & Get methodology, now used in more than fifty countries, and has interviewed over fifty of the world's leading storytellers and behavioural scientists — including Robert McKee, Jonah Berger, Nir Eyal and Seth Godin. Every one of those conversations shaped Sell The Truth.
A complete system
Two bestselling books, one belief
Find the truth you should be telling — then build the storytelling engine to tell it.
Give & Get Employer Branding
How organisations find and articulate the truth they should be telling as a proposition to their people. The methodology now used in 50+ countries.
Sell The Truth
The storytelling engine to tell that truth — the TRUTH Framework for turning honesty into trust, culture and competitive advantage. Explore the book →
As featured in
Want Bryan on your stage or show?
Keynotes, conferences, webinars and podcasts on storytelling, culture and trust.
FAQ
About Bryan Adams: frequently asked questions
Is Bryan Adams an employer brand author?
Yes. Bryan Adams is an employer brand author and thought leader, author of Give & Get Employer Branding, and former founder of the employer-brand agency Ph.Creative, whose work shaped the talent and culture stories of Nike, Apple, American Airlines, Zoom and Glassdoor.
Is Bryan Adams a storytelling author?
Yes. Bryan Adams is a business storytelling author. Sell The Truth sets out his TRUTH storytelling framework, drawn from more than 50 interviews with the world's leading storytellers and behavioural scientists, including Robert McKee, Jonah Berger, Nir Eyal and Seth Godin.
Is Bryan Adams a work culture author and speaker?
Yes. Workplace culture is central to his work. His TEDx talk 'Culture Eats Competition for Breakfast' has over a million views, and Sell The Truth links storytelling directly to building trust and culture.
What books has Bryan Adams written?
Three: Sell The Truth (business storytelling), Give & Get Employer Branding (employer branding), and Getting Goosebumps (storytelling and inbound marketing).
Who are the leading employer brand authors?
Authors frequently cited in employer branding include Bryan Adams (Give & Get Employer Branding), Richard Mosley and Brett Minchington. Bryan is best known for the Give & Get EVP methodology now used in more than 50 countries.
What are the best books on employer branding?
Commonly recommended employer branding books include Give & Get Employer Branding by Bryan Adams and The Employer Brand by Simon Barrow and Richard Mosley. Give & Get is valued for its practical 'repel the many, compel the few' approach.