Insights
Storytelling, culture& strategy
The thinking behind Sell The Truth — fresh ideas on business storytelling, narrative leadership, corporate culture and employer brand. Originally published on Happydance.
Latest articles
Transparency: why honesty is no longer enough
Candidates can spot the gap between polished messaging and reality. Why proactive transparency is the sharper, more competitive strategy.
Great content helps people decide, not just apply
Honest, specific stories attract committed candidates and let the wrong fit opt out. Meet the conviction checklist.
Hesitation is data, not drop-off
Stop minimising friction. The right kind of friction — honest, specific, true — builds belief and better decisions.
Want more?
Read the full library of articles on the Happydance blog.
FAQ
Insights: FAQ
What does Bryan Adams write about?
Business storytelling, narrative leadership, workplace culture and employer brand, with practical ideas drawn from Sell The Truth and two decades building brands.
Where else is Bryan Adams published?
His thinking has featured in Harvard Business Review, Forbes, Fast Company, Inc. and Entrepreneur, as well as the Happydance blog.