Privacy Policy

This privacy policy explains how we collect, use and protect your personal information when you visit sellthetruth.com (the “site”), download our free resources, or get in touch. We are committed to handling your information responsibly and in line with the UK GDPR and the Data Protection Act 2018.

Who we are

This site supports the book Sell The Truth by Bryan Adams and is operated by Happydance (Phuse Technology Limited), registered in the United Kingdom. We are the “data controller” for the personal information described in this policy. For any privacy question, or to exercise your rights, contact us at [email protected].

The information we collect

Information you give us. When you request the free toolkit or other resources, we collect the details you enter — typically your first name, email address, role and company. When you make a speaking, training, media or bulk-order enquiry, or otherwise email us, we receive your name, email address and the content of your message.

Information collected automatically. With your consent, we use cookies and similar technologies to understand how the site is used. This may include your approximate location (from a shortened IP address), device and browser type, the pages you view and how you reached the site. See Cookies & analytics below.

We do not take payments on this site. Book purchases happen on third-party retailers (such as Amazon), whose own privacy policies apply.

How and why we use your information

To send you the toolkit, resources or information you asked for.
To respond to your speaking, training, media, book and bulk-order enquiries.
To send you occasional storytelling insights and updates — only if you opted in. You can unsubscribe at any time.
To measure and improve the performance of the site, where you have given consent.
To keep the site secure and working correctly.

Our lawful bases for using your information are: consent (for marketing email and non-essential cookies); legitimate interests (to respond to enquiries and to improve our site and services); and taking steps at your request in connection with providing what you asked for.

Cookies & analytics

We use a small number of cookies and similar technologies. Strictly necessary cookies — which keep the site working and remember your privacy choices — are always on. Functional, analytics and advertising cookies are only set after you opt in through our cookie banner; until then they remain disabled.

For analytics we use Google Analytics (via Google Tag Manager), configured with Google Consent Mode so that no analytics or advertising data is collected until you consent. You can review or change your choices at any time using the control (also available in the footer of every page).

Who we share your information with

We do not sell your personal information. We share it only with trusted service providers who process it on our behalf, under contract and with appropriate safeguards:

Google — website analytics, via Google Analytics and Google Tag Manager (only where you consent).
HubSpot — to deliver requested resources, manage enquiries and send opted-in email.
Vercel — website hosting and delivery.

We may also disclose information where we are required to do so by law.

International transfers

Some of our providers are based outside the UK and EEA. Where personal information is transferred internationally, it is protected by appropriate safeguards, such as UK/EU Standard Contractual Clauses or an equivalent adequacy mechanism.

How long we keep it

We keep marketing and contact details until you ask us to remove them or withdraw your consent, and we review them periodically. Enquiry correspondence is kept for as long as needed to deal with your request and for reasonable follow-up. Analytics data is retained for a limited period (typically up to 14 months).

Your rights

Under UK data protection law you have the right to access, correct, erase, restrict or object to our use of your personal information, to data portability, and to withdraw consent at any time. To exercise any of these, email [email protected]. We do not carry out automated decision-making that produces legal or similarly significant effects.

Complaints

If you have a concern about how we handle your information that we haven’t resolved, you can contact the UK Information Commissioner’s Office (ICO) at ico.org.uk.

Children

This site is intended for a professional, adult audience and is not directed at children. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date above.